Here are brief descriptions of the standardized reports:
Housing market analysis report
Comprehensive analysis at the county or MSA level. Includes analysis of market fundamentals (employment/economy, population and household growth, housing development, vacancy and related factors); projection of new housing demand; analysis of the housing cycle; analysis of household mobility patterns; projection of demand by household age and income and price range.
This type of study also forms the foundation for many of our more detailed studies, such as submarket detail, project analysis, discovery of holes in the marketand so on.
Analysis of how the demand in the MSA or county is distributed to submarket areas. This is useful to show supply and demand by geographic submarket, for example. Housing market analysis is a prerequisite.
Analysis of the marketability and feasibility of specific projects. This is usually done while the site is under contract and before much planning is done. Designed to show what type of housing to build, lot density, lot characteristics, need for amenities, housing design, pricing, target market, absorption.
This type of study is appropriate for both small-scale single-use sites and larger multi-use developments. Housing market analysis is a prerequisite.
Analysis of the competition
This is normally done in conjunction with a project analysis. But can also be done for projects that are already underway. In conjunction with analysis of the client's project itself this is useful in designing a repositioning strategy, or to see if such is needed.
Usually prepared on a quarterly basis to show overall trends in supply and demand. Employment growth is a surrogate for demand and permits represent supply. The data are available on a monthly basis.
Interviews with prospects and buyers to learn about their reaction to your product, your displays and your sales team.
Site selection analysis to help you find the right site for your product--or the right product for your site.
Analysis of holes in the market to uncover opportunities by price range, product type and geography.
Contact us to discuss your research needs, fees and scheduling.
What residential builders and land developers typically want to know:
What is the outlook for the metropolitan area market over the next year or two, or five years?
What is the outlook for the market in my particular county?
How are market conditions changing, on a monthly or quarterly basis?
How is demand segmented by submarket?
Are there any holes in the market? How large are they?
Where should I be building?
What price range should I be in?
What should I plan to build on this particular site?
How should it be price and designed? How quickly will it sell?
Is the project I am looking at financially feasible?
What is the demand for lots?
What types of lots are appropriate for this site? How quickly will they sell?
What types of homes should be built on these lots?